All things social media marketing .
You’re probably familiar with terms like ‘affiliate marketing’ and ‘influencer marketing’. They’ve become buzzwords in the digital space, but what do they really entail? Affiliate marketing is a performance-based system where businesses pay affiliates for referring new customers, essentially rewards for marketing efforts that result in sales. Imagine it as a commission-only sales job, but … Read more
I’m going to kick things off by exploring the dynamic relationship between affiliate marketing and social media. Now, if you haven’t already dabbled in affiliate marketing, it’s essentially a performance-based strategy where you promote a product or service and earn a commission for each sale or lead you bring about. It’s a win-win for both … Read more
When I begin to craft a social media presence, my first step is always to understand who I’m talking to. It’s like preparing for a speech; I wouldn’t address a group of teenagers the same way I’d converse with corporate executives. So, defining the target audience is paramount for social media success. To do this, … Read more